7 Ways to Boost Your Ecommerce Sales with Push Notification

Selling online appears to be an easy task at first --worldwide audience, no overhead expenses and need fewer employees. Due to competition nowadays it becomes difficult to achieve your sales targets. Nobody owns a physical store anymore. So, along with you, everyone has a worldwide audience.

As the online business becomes easy at the same time it is more challenging than before. 92% of users who visit your website for the time do not shop. They are just exploring your products, prices, and other options.

The first time when the customer comes to your site, you have a golden opportunity to make or break. You might be spending money to bring people to your site by advertising and marketing. It is also equally important to bring them back where they have left or you will lose them forever.

Earlier, the E-commerce owners used to send Emails for marketing. As social media became popular, store owners began marketing on those platforms to attract users. The E-commerce merchants got various options for marketing. But it is equally essential to observe if things are actually working or not for the growth of E-commerce sales.

Push notifications is a new trend and an excellent way to bring customers back to your site and boost your E-commerce sales. Push notifications have been proved to be an effective and powerful marketing strategy for E-commerce stores to increase sales.

Push notifications boost engagement by 88%. Push notifications connect the brand with potential customers, restore lost customers and enhancing sales of your E-commerce Website.

7 Ways to Boost Your Ecommerce Sales with Push Notification

Push notification is a great way to engage customers who are not online and bring back the abandoned carts. But this is beneficial only until the push notifications become annoying for the users. When the user gets fed up they are forced to turn off the push notifications Instead of being pushy and spammy, focus on providing value to your customers through push notifications to build a long-lasting brand reputation.

Here are the 7 Ways to Boost Your Ecommerce Sales with Push Notification

Announce new products and services

There are very few chances of people re-visiting your website and checking out your new products. One of the techniques to let customers know about your newly launched products and services is via push notifications.

Say, for example, you own a clothing website and one of the customers of your store usually makes a purchase of western clothes. And recently you have added a new denim variety to your product list. Notifying the customer about the new product of his / her interest will increase customer loyalty towards your brand as their likes have been given importance. This will make your website the first choice for their next purchase.

You can create visually fascinating push notifications that grab customer's attention and exhilarate their interests.

Retrieve users of abandoned shopping carts

On average, 75% of customers abandon the cart without making a buy. You can bring them back with push notifications. If any customer has opted for push notifications and they have left some products in their shopping cart, you can rejuvenate their interest by sending push notifications.

Offer discounts to customers who buy frequently from your store to finish their purchase. Push notifications obviously have a higher rate of bringing customers back compared to abandon cart emails where only 21% of people click on it.

Allow customers to complete the buying process with just a single click. Direct the customers directly to the shopping cart to make the process easy.

Create urgency for discounts

Send push notifications to your customers about the offers and discounts of your store. Create a sense of urgency to make customers take action promptly. Include a link to your website so that the customer directly lands on the offer page and enjoys discounted products.

Use FOMO (Fear Of Missing Out) strategy by showing countdown and flash sales and create a feeling of hurry. Make your push notification visually attractive by adding images and graphics.

Additionally, the store owners can send a personalized push notification to enhance user interaction. When the user sees his / her name on the notification, they are more likely to check out immediately.

Show recent sales notifications to online users

With push notifications, you can even display recent activities of your store to encourage online users to buy. Usually, people find customer reviews of their desired products before making a purchase. Recent sales popups eliminate the need to check out reviews and build the trust of visitors towards your store as they notice people are buying from you.

With recent sales popups, customers can make quick buying decisions if they are confused about whether to purchase one product or the other. As the customers observe that their desired products are selling out, they come in a real rush situation. Recent sales notifications increase conversions as it drives users attention towards the products you want them to purchase.

Show customized sales notifications to your Magento 2 store customers with captivating layouts using Recent Sales Notification Extension for Magento 2.

Notify about the price change

The buying decision of customers depends on the product price. Also, the product price determines the customer's engagement towards your business. Thus, it becomes necessary for customers to know the price change of products in their wishlist.

The E-commerce store owners can also notify customers about the price drop of the products that the customers have previously reviewed or shown interest in. The price change push notifications lead customers to take immediate action on buying the product. Price change push notifications have seen a substantial increase in E-commerce sales.

Cross-selling and Up-selling

Cross-selling is the strategy to suggest a different product of the same category to the customers instead of the ones they have selected to buy. While up-selling is the strategy of suggesting a higher value product to the customer.

Both the above tactics can be carried out with push notifications. The store owners can make this method engaging by sending personalized messages instead of general ones. Approximately 70% of customers will buy a product if they are notified through push notifications by the business. this will lead to an increase in sales.

Deliver a personalized experience

In today's world, people prefer personalized messages and notifications instead of those ordinary ones. 52% of customers will switch the brand if not provided with a personalized experience.

Customize push notifications according to user's interest and their last product search. Sending notifications of all the products on your site to induce them to lose interest in your E-commerce store. Sending irrelevant messages will annoy them and they will never see you back.

Final Words:

It is hard to build traffic and market your products. Do not let it go with high bounce rates and low sales. Implement push notifications to increase your E-commerce sales. Incorporate push notifications into your E-commerce store keeping in mind the above points and unlock doors of engagement and sales. Push notifications help to increase the lifetime value of your brand. You have no reason to not try out push notifications for your E-commerce store.