3/5 Japan Tops Nation Brands Index for First Time

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What are your thoughts on this year's Nation Brands Index?

I'm pleased to hear that Japan has been ranked first in this year's Nation Brands Index. Lately, when discussing our country, we often tend to focus on the pessimistic aspects, such as our aging population and declining economy.

Do you find it surprising that Japan is the most admired country in the world?

Yes, I do find it surprising that Japan is the most admired country in the world. If so, I suppose it's business as usual; in the global context, it's not unusual, so I need to admire my country more.

What nations are generally admired by people in your country?

As for nations generally admired by people in our country, I don't have a particular one in mind. We often admire and aspire to be like other countries. If I had to mention one, North European countries such as Denmark and Norway have been admired recently because their citizens earn high salaries without having to work long hours.

How important would you say a country's reputation is for its economy?

Regarding the importance of a country's reputation for its economy, it's crucial. Reputation significantly influences the economy. I believe most people base their purchasing decisions on reputation because they lack knowledge about the products compared to the companies that produce them.

Which of the countries in the top 10 could you see yourself living in?

As for which of the countries in the top 10 I could see myself living in, most of them are appealing to me, but the United States stands out. It has a leading role globally, and many trends originate from there. So, I feel the atmosphere of being at the forefront of the world."