"Bilingual Post" 生成AI「Adobe Firefly」爆発的人気！ Generation AI “Adobe Firefly” is explosively popular!

生成AI「Adobe Firefly」発表から1年、利用者急増と企業導入事例が続々発表！

Adobe Summit 2024では、顧客体験管理ツール群「Experience Cloud」の新機能が発表されましたが、注目を集めたのはやはり**生成AI「Adobe Firefly」**関連の発表です。

Fireflyは、テキストから画像を生成するAIで、2023年3月の発表から1年で利用者が急増し、累計生成回数は65億を超えました。

**新機能「構成参照」**では、テキスト入力に加えて、任意の画像の構図を参考に画像を生成することができます。

大企業での導入事例も続々発表されています。

• IBM：Fireflyを使ってキャンペーン制作の生産性を10倍に、市場投入を60%早め、エンゲージメントを26倍に増加

• ファイザー：患者や医者向けの広告・教材に使う8000種類のイラストを4日間で作成

コカ・コーラは、Fireflyを使ってZ世代向けの仮想キャンペーン「Coca-Cola Dreamworld」を作成しました。

今後、アドビはFireflyの機能開発を続け、企業向けに**「Custom Models」**などの機能を提供していく予定です。

生成AI時代に突入し、Fireflyはクリエイティブワークを大きく変革していく可能性を秘めています。

ポイント

• Fireflyは、テキストから画像を生成するAI

• 利用者急増、累計生成回数65億超

• 新機能「構成参照」で、よりイメージに近い画像生成

• IBM、ファイザーなど大企業での導入事例

• コカ・コーラ、仮想キャンペーンでFirefly活用

• アドビ、Fireflyの機能開発継続

Adobe Firefly: AI Image Generation Tool Sees Rapid Growth and Enterprise Adoption

Adobe Summit 2024 unveiled new features for the customer experience management suite "Experience Cloud," but the highlight was undoubtedly the announcements related to the generative AI tool "Adobe Firefly."

Firefly, an AI that generates images from text, has seen a rapid increase in users since its launch in March 2023, with a cumulative generation count surpassing 6.5 billion.

The new "Structure Reference" feature allows users to generate images based on the composition of an existing image, in addition to text input.

Enterprise adoption of Firefly is also gaining momentum, with several major companies showcasing their use cases:

• IBM: Increased campaign production 10-fold, accelerated time to market by 60%, and boosted engagement 26-fold using Firefly

• Pfizer: Created 8,000 illustrations for patient and healthcare provider向けの広告・教材 in just 4 days with Firefly

Coca-Cola created a virtual campaign "Coca-Cola Dreamworld" for Generation Z using Firefly.

Moving forward, Adobe plans to continue developing Firefly's capabilities and offer enterprise-specific features such as "Custom Models."

The era of generative AI has arrived, and Firefly has the potential to revolutionize creative workflows.

Key Points:

• Firefly is an AI that generates images from text.

• Rapid user growth, cumulative generation count over 6.5 billion.

• "Structure Reference" feature for generating images based on composition.

• Adoption by major companies such as IBM and Pfizer.

• Coca-Cola uses Firefly for virtual campaign.

• Adobe to continue developing Firefly's features.

Improvement Notes:

• Title: More concise and attention-grabbing.

• Structure: Clearer organization with subheadings.

• Content: Simplified sentences and eliminated unnecessary details.

• Language: Used more active voice and concise phrasing.

• Tone: Maintained a professional and objective tone.

Adobe Firefly: AI Image Generation Tool Sees Rapid Growth and Enterprise Adoption
Adobe Summit 2024 unveiled new features for the customer experience management suite "Experience Cloud," but the highlight was undoubtedly the announcements related to the generative AI tool "Adobe Firefly."

Firefly, an AI that generates images from text, has seen a rapid increase in users since its launch in March 2023, with a cumulative generation count surpassing 6.5 billion.

The new "Structure Reference" feature allows users to generate images based on the composition of an existing image, in addition to text input.

Enterprise adoption of Firefly is also gaining momentum, with several major companies showcasing their use cases:

IBM: Increased campaign production 10-fold, accelerated time to market by 60%, and boosted engagement 26-fold using Firefly
Pfizer: Created 8,000 illustrations for patient and healthcare provider向けの広告・教材 in just 4 days with Firefly
Coca-Cola created a virtual campaign "Coca-Cola Dreamworld" for Generation Z using Firefly.

Moving forward, Adobe plans to continue developing Firefly's capabilities and offer enterprise-specific features such as "Custom Models."

The era of generative AI has arrived, and Firefly has the potential to revolutionize creative workflows.

Key Points:

Firefly is an AI that generates images from text.
Rapid user growth, cumulative generation count over 6.5 billion.
"Structure Reference" feature for generating images based on composition.
Adoption by major companies such as IBM and Pfizer.
Coca-Cola uses Firefly for virtual campaign.
Adobe to continue developing Firefly's features.
Improvement Notes:

Title: More concise and attention-grabbing.
Structure: Clearer organization with subheadings.
Content: Simplified sentences and eliminated unnecessary details.
Language: Used more active voice and concise phrasing.
Tone: Maintained a professional and objective tone.

#AdobeFirefly #生成AI#クリエイティブワーク AcceleratesHashtags:#AdobeFirefly#GenerativeAI #CreativeWorkflow # EnterpriseAdoption #CaseStudies #FutureOfCreativity