Boost E-commerce Growth and Brand Reputation Using Customer Feedback Data

Customer Feedback Data Is Being Used For E-Commerce Growth And For Improving Brand Reputation.
By Continuously Tracking Various Forms Of Online Consumer Data, Brands Are Now Able To Combine Online Consumer Footprints With Intelligent Analytics Tools To Make Off Of Their Brand Perception And Improve Online Remember how your Uber app would offer you discounts in a specific city The moment it learns through your location data. Easy access to big data technologies and the growth of analytical tools has spurted out opportunities for harnessing a variety of data-based insights not thought of before.  

Studies find that for enterprise, customer analytics are essential for improving customer experiences and presence brand reputation across all marketing, sales and service channels. Recently, a study conducted by Harvard Business Analytic Services in collaboration Following Statistics The:
. 70 Pasento Of Enterprises Have Raised Their Expenditure On Real-Time Customer Analytics Solutions Over The Past Year
. By Using Customer Analytics 58 Pasento Of Enterprises Are Witnessing A Significant Increase In Customer Retention And Loyalty
60 Pasento Of Enterprises Use Real- time customer analytics to improve customer experience across touchpoints and devices.
44% of enterprises are gaining new customers and increasing recurring as a result of adopting and integrating customer analytics into their operations.
These statistics are urgently present embracing that role of customer analytics tim Company.
Customer Reviews Influence Purchasing Decisions
Today, Reviews Hold The Greatest Power In A Buyer'S Purchasing Decision Making. Whether It Purchasing A Car Or A New Mobile Phone, Renting Airbnbs Or Getting Cab Services, Or Even From Finding A Diner To Hunting The Right Tour for an expedition, users go through reviews before making any expenditures.
Research suggest that that 92% of e-commerce buyers look into the reviews online making before purchasing a purchasing decision. More over, 72% of all buyers early offline booking, still browsing through reviews online The statistical evidence suggest that reviews and ratings large affects a buyer's purchasing instincts, and the presence of negative reviews on a product affects the brand equity of a company negative.

Even if a product has a large number of reviews written online, a typical consumer may / may not have the time to go The average star rating of a product is one of the most intuitive indicators of the overall quality of the product for the product. In most cases, the average star rating serves as a quick summary of how past buyers have perceived the brand.
More over, the average star rating decisions how high the product shows up in e-commerce organic search results. improve the product's SEO standing in overall Google search results.

There, to improve their online reputation and brand equity, brands need to not only to strike the average star ratings of their products but also the rating of the overall brand. This improves consumer perception, leads to a higher level of trust leading up This ranks your e-commerce search rankings and in turn improving your online visibility.
Real-time monitoring of your product reviews online reviews help you identify the points that you have identified and
review it on. Review Analytics: The Ultimate Tool to multiply Sales Revenue And
Once Extracted And Analysed Well, Review Data Can Work Wonders For You. Freetext.Ai'S Text Analysis Tool Not Only Enables Brands To Look At Their Own Products But Also Monitor How Competitor'S Products Are Doing Compared To Theirs.
Three actionable ways to use review data for improving sales and revenue generation are:

1.Transform your marketing strategies when
it comes to defining new online marketing strategies, online review data as a fuel for streamlining your strategies. Listening to what people have help to focus on customer focus on the customer's pain points and wide n your customers. According to a recent survey on consumer reviews, nearly 85% of consumers relying on online reviews as much as personal recommendations.

Image courtesy: HARVARD BUSINESS REVIEW ANALYTIC SERVICES REAL-TIME ANALYTICS: THE KEY TO UNLOCKING CUSTOMER INSIGHTS & DRIVING THE CUSTOMER EXPERIENCE EXPERIENCE
Marketers can use this data back There by winning back customers. After all, framing your retirement as “Here's what we've changed after hearing you out” makes for a good marketing comeback.
Review data collected degraphically and analyzed in which degraphic markets your product is performing well and in which aren't.

2. Enhanced Decision Making 
Your Review Data Can Enable You To Make Better Decisions For Your Business. This Data Will Help You Identify The Positive And Negative Trends Surrounding Your Product, Get A Sense Of The Impact Created By Your Product, And Help You Create A Clearer Roadmap For The Future Of Your Company.
Integration Of This Data Will Not Only Enable You To Streamline Your Marketing Strategies But Also Help You Formulate Major Business Decisions.

3. Improved Customer Service
Reviews Essentially Pinpoint Your Customer'S Issues With Your Brand And Put Your Revenue Responding immediately to negative reviews can make or break your business.
Once Negative Review Data Is Gathered, Find Out The Major Areas In Your Product Or Service Where Consumers Are Facing Challenges.
Give Immediate Response To Show Them You'Re Trying Your Best To Remedy.
Use This As An Opportunity To Gain Back The Distraught Customer'S Trust.

How to respond to your customer's negative feedback the right way can not only make your turn a negative experience into a positive one but also you gain positive testimonials useful for your future marketing efforts. Data?
Datahut And Freetext.Ai Have Collaborated To Provide Companies With Enhanced Review Data Analytics. With Datahut'S Expertise At Large Scale Web Data Extraction Coupled With Freetext.Ai'S AI Analytics Tool For Extracting Sentiment Analysis, Organizations Will Now Be Able To Achieve An In- depth insight into their product / brand's perception online.
Most Organizations Track Essentials KPIs like Net Promoter Score (NPS), Customer Satisfaction Scores (CSAT), and Average Star Ratings. While these KPIs give a general idea about the overall performance and customer satisfaction, they are unrepresentatives pain points.
Using Datahut's review data feeds and Freetext.ai's data analysis tools, brands will now be able to track:
1. Average Star Ratings over a period of time
While an average star is an intuitive indicator of a product's perception by its buyers, the average star rating available at the snapshot level. A product with a low current average star rating may have started off as a high rated product. Thus, a product with under performance over a period of time is essential to build remedial development strategies
2
Besides identifying the opinion, these systems extract attributes like: Track Sentiment Score per area of ​​focus Sentiment analysis is a sub-field of Natural Language Processing (NLP) that creates a system to identify and extract opinions from within the text.
Polarity: if the writer expresses a positive or negative opinion,
Subject: the topic of the discussion,
Opinion holder: the person, or entity that expresses the opposition.
Brands of on-the-ears, brands on tracking an overall sentiment score for the subjects. For example, an XYZ speaker is a top recommended item on e-commerce stores. However, it has sales taken over the past few months. While the presenting audience These can be sound quality, packaging, delivery time, battery life, wireless connectivity, returns, etc. competitive features in its category, there are many factors which may attribute to the negative online image.

3. Product / Brand's rank in the category
Review data of your product and your product offerings to identify pain points in your product's perception at a granular level and take remedial action accordingly. Categorizing similarities reviews can even help brands asses in product aspects their product performances for example, as a brand's speaker's ability, as parenthood, Accounting for such lackings timely can help brands gain a competitive advantage
To know more, contact Datahut Datahut and Freetext.ai are here to bring you deeper and actionable insights from your brand's online review data. Wish to leverage review analytics with us?