3 Concepts to Be Thorough With To Tackle Any Consumer Behaviour Assignment

For any business to thrive, it is important to understand the consumers well. And for this purpose the subject consumer behaviour is studied by managers, so they could understand and predict the needs of their target audience better. When students write a consumer behaviour assignment they should treat it as a real-life scenario and apply the concepts to the assignment maker question accordingly. For this, you must have a good understanding of some basic consumer behaviour topics. Usually, students dive into a paper without considering these concepts which confuses them while writing. So before you approach yours take be thorough with these 3 concepts to you solve your assignments well:
1. Factors Influencing Consumer Behaviour
There are various factors that influence consumer behaviour. They can be broadly divided into four categories:
i. Economic Factors: A consumer’s level of income, including their family income and standard of living, is a key factor that determines spending power. As income increases they spend more and as it decreases they tend to save more. Some economical factors at play are:

Personal income
Family income
Disposable income
Future expectations of income
Credit availability
Liquid assets
Level of the standard of living

ii. Cultural & Social factors: Culture is determined by the way of living and thinking patterns, which is a consequence of societal norms. It includes knowledge, values, morals, traditions, customs, habits etc. Culture has many aspects like sub-culture and social class. The social factor is determined by the social group of the consumer like family, role models, opinion leaders etc. 
iii. Personal factors: Personal factors include things like age, occupation, lifestyle, personality, life-cycle stage, self-concept etc.
iv. Psychological factors: The psychological make-up of the consumer makes them behave in a particular way towards the marketing strategy. This includes complex aspects like perception, motivation, personality learning, lifestyle, attitude etc.

2. Determinants of Consumer Behaviour
The factors influencing a consumer’s behaviour can also be categorized from a different perspective:
i. Individual determinants: These shape the needs of the consumer and influence them to purchase the product directly. It includes attitude, self-perception, motivation, perception etc.
ii. External determinants: These indirectly influence the purchasing decision of the consumer. It included aspects like a social group. family, social class, culture etc.

3. Consumer Decision-making Process
There are many products available in the market and the consumer goes through a series of steps to arrive at the suitable product. This is known as the decision making consumer decision-making process. The steps are as follows:
1. Need recognition
2. Search for information
3. Evaluation of alternatives
4. Selection and trial
5. Purchase decision
6. Post-purchase behaviour

Whenever you have a consumer behaviour assignment to write, make sure you are thorough with these 3 basic concepts as they apply to most kinds of consumer behaviour assignment questions. If you still are unable to solve your paper, consider taking help from Global Assignment Help Australia, which provides you with comprehensive assignment writing services by experts. Visit the website or download the app to learn more!