Ukulele Post-1990 Revival - Things With Benefits

After the 1960s, the ukulele declined in popularity until the late 1990s, when interest in the instrument reappeared. During the 1990s, new manufacturers began producing ukuleles and a new generation of musicians took up the instrument. Jim Beloff set out to promote the instrument in the early 1990s and created over two dozen ukulele music books featuring modern music as well as classic ukulele pieces.

All-time best selling Hawaiian musician Israel Kamakawiwo'ole helped re-popularise the instrument, in particular with his 1993 reggae-rhythmed medley of "Over the Rainbow" and "What a Wonderful World," used in films, television programs, and commercials. The song reached no. 12 on Billboard's Hot Digital Tracks chart the week of January 31, 2004. When we talk about things with benefits ukulele is one of them.

The creation of YouTube was a large influence on the popularity of the ukulele. One of the first videos to go viral was Jake Shimabukuro's ukulele rendition of George Harrison's "While My Guitar Gently Weeps" on YouTube. The video quickly went viral, and as of September 2020, had received over 17 million views.

United Kingdom
British singer and comedian George Formby was a ukulele player, though he often played a banjolele, a hybrid instrument consisting of an extended ukulele neck with a banjo resonator body. Demand surged in the new century because of its relative simplicity and portability. Another British ukulele player was Tony Award winner Tessie O'Shea, who appeared in numerous movies and stage shows, and was twice on The Ed Sullivan Show, including the night The Beatles debuted in 1964. The Ukulele Orchestra of Great Britain tours globally, and the George Formby Society, established in 1961, continues to hold regular conventions.