How to Optimise Your Laravel Website for Search Engines?

Search Engine Optimization is crucial to getting more traffic to your website.There are various factors based on which a website is evaluated for search engines.Some of these include: 

Website Speed: Website speed should ideally be such that it loads in less than two seconds. However, most websites fail to meet this standard.Even so, a site that takes too much time to load may not show up on the first page of popular search engines.

Keywords: Keywords are also essential to SEO, meta descriptions, and so on that are present within the content of the website. The use of keywords helps to make a website stand out amongst a million others. The URL should also have proper keywords, with words separated by dashes instead of the underscore.

Social Media Statistics: Social media statistics are an indicator of how popular your website is. A website's presence in various social media sites helps it get approval for search engines. So you should always make all the social media links visible on your site such that your viewers can easily share with others what theylike.

Responsive Design: Responsive design caters to user experience and ensures that your website works well on all platforms. User experience is a significant part of search engine optimization, so when your site is analyzed for search engines., It is also taken into account.

Things to Consider for SEO of a Laravel Website:

Page Meta Data and Meta Tags: Search engines learn about the contents of your website with the help of metadata and meta tags. Metadata is a set of data used to describe other data. Meta tags provide search engines with information about your site, which they consider for search engine optimization. They consider only the clear, relevant meta tags and ignore those they cannot understand.

Why are Meta Data and Meta Tags Important?

Metadata and meta tags are important because they highlight the most significant elements of your website content that marks it as different from other websites.Optimizing your metadata ensures that your website ranks higher for all those keywords that are related to the content of your page.It also makes it more visible, and the chances that someone will find your website and check it out also goesup.

Here's What You Need to Do to Optimise Your MetaData:

Optimize your title tag:- Ideally, your title should be concise.It should describe your page's content in a few words.Title tags are generally used in search engine results, web browsers and social networks.Search engines usually display the first fifty or sixty characters of a title tag.So if yours is within sixty characters, chances the whole thing will be visible.Web browsers also display title tags at the top. Even in social media pages, the title tag makes it easy for the pages to present information in brief about your site.Your title tag, then, should be unique, attractive and understandable.It is what will bring more users to your site.

Optimise your meta description:-Meta  description is what will introduce your potential customers to your brand.They will get to know you and will then decide if they want to subscribe to your website or be a part of your brand.Ideally, a meta description should contain about 150 characters and should describe the landing page in brief.It should be descriptive, but in a way that succeeds in engaging the audience.If you want to create an excellent first impression, the meta description is the best place to start.

Try Laravel's Meta Manager: Laravel's Meta Manager is a highly efficient SEO tool that helps to improve the SEO of a website or page.It recommends meta tags by analyzing your page's content.You can use it on your website to manage your metadata if you are not sure how to go about it on your own.You can download it for free and get all the help you need. If you are not able to perform the above given tasks for your Laravel website than it's time you hire dedicated Laravel developer to optimise your website for search engines. A Laravel developer would further help you out in coding tasks related to your website.