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【True story / 36,453 words】 A year in the life of a Japanese SaaS startup that broke through the 200 million yen annual sales line

We were founded on August 1, 2019 and recently completed our first fiscal year in business on July 31, 2020.

Our fiscal month, July, was our highest sales month ever, and we broke the line for monthly sales of 200 million yen* in annual revenue in our first year in business.
Not counting upsell/cross-sell/contract renewal sales, which are a source of revenue for SaaS products, but only calculating the initial contract for new customers.

In order to be a meaningful source of information for entrepreneurs in the seed phase, as more often than you might imagine, business conditions can change based on "know or don't know," I'm going to provide a timeline of what we experienced and what we felt we should have done in our first season as QuickWork.

Background: the percentage of companies that survive after one year is 72.8% (data from the Ministry of Economy, Trade and Industry's SME White Paper). There are many things you can do. I am writing this note because I hope that this article will be helpful to those who are brave enough to take the first step and challenge themselves to start a business.
Intended audience: English-speaking businesspersons/entrepreneurs who are considering setting up a new business in the Japanese market in the future.

When I wrote this article, I wanted to be helpful to entrepreneurs before and after the start-up of their businesses, but there is a lot of content that I wanted to include in this article, and it's gotten long. This is the first time for me to write a note on this subject, so I hope you'll forgive me if it's difficult to read.


Here is a timeline of the 2 months before and 12 months after the establishment of the company.

- June 2019 / Established 2 months ago -

Member: 1 (Muraoka)

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